Home Featured CHARTING NEW PATHS IN MEDIA: OUR JOURNEY TO SUSTAINABLE SUCCESS By Victor Walsh Oluwafemi, Souq News Boss

CHARTING NEW PATHS IN MEDIA: OUR JOURNEY TO SUSTAINABLE SUCCESS By Victor Walsh Oluwafemi, Souq News Boss

Seventeen years ago, I envisioned a new media breed to transform how we view news and information in Nigeria. The traditional media landscape predominantly centred around sensationalism—negative stories were the norm because "negative stories sell." This perspective didn't sit well with me, especially as a development consultant passionate about societal growth and progress.

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Seventeen years ago, I envisioned a new media breed to transform how we view news and information in Nigeria. The traditional media landscape predominantly centered around sensationalism—negative stories were the norm because “negative stories sell.” This perspective didn’t sit well with me, especially as a development consultant passionate about societal growth and progress.

Driven to create a platform that uplifts rather than undermines, I embarked on a journey to establish a media house that would champion positive storytelling focusing on economic development and business growth. Our aim was not just to report news but to inspire change and positively influence the public’s perception.

Today, I proudly announce that we have realised this dream and expanded our reach. We are the proud owners of a licensed television station operational in Nigeria and Dubai and a radio station in Lagos. These platforms are dedicated to reshaping the media narrative by highlighting stories of innovation, resilience, and community development.

Our path wasn’t without challenges, but the belief that “whatever you conceive, you can achieve” kept us steadfast. This journey of turning an idea into a thriving media enterprise exemplifies sustainable success. It’s about setting a vision, staying focused despite obstacles, and creating enduring positive impacts.

In less than a year, we have successfully secured three licenses, setting a rapid pace for our expansion. Our ambitious goal is to become Africa’s most prominent business television station. We are committed to continuously elevating our coverage, enhancing our reach, and enriching our content to serve as the leading platform for business news across the continent. This vision isn’t just about scaling our operations—it’s about creating a legacy of empowerment and economic enlightenment that resonates throughout Africa.

To everyone out there with a dream, let our story be your encouragement. No goal is too vast, no obstacle too insurmountable. With determination and focus, you, too, can achieve sustainable success.

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